The Commandments of Being An Excellent Licensor

Being an excellent licensor pays big dividends in reaping royalty revenues as well as increasing brand prominence in the marketplace.  

Mar 2010

Hal Worsham

(This article has been published in Total Licensing May 2010 Issue)

Preserving the Brand and Polishing it for the Future

Brand licensing can bring a new depth to corporate diversification. Joe McGraw of LMCA presents the case study on how Winchester built a successful brand extension licensing program.

Apr 2010

Joe McGraw

(This article has been published in The Licensing Journal Apr 2010 Issue)

New Trends in Brand Licensing

Brand licensing has evolved into a high visibility corporate business tool.  Allan Feldman summarizes major trends that are reshaping the brand licensing industry in the U.S. and Europe. 

 May 2010

Allan Feldman

(This article has been published in The Licensing Journal May 2010 Issue)

Getting Your Management to Say “Yes, Please” to Brand Licensing

Strategic brand licensing makes a good brand better — with broader reach and increased opportunities in new markets. This is especially true in a challenging global economy, when brand extension licensing can help you stay ahead of the pack.

June 2010

Alan Kravetz

How to Make a Brand More Attractive to Licensees and Retailers 

There are at least three key dimensions in assessing a brand's attractiveness to a licensee and/or retailor, and each often can be improved on. Brand Owners need to get and keep better licensees and in turn achieve stronger market success.

Oct 2010

Allan Feldman

(This article has been published in The Licensing Journal Oct. 2010 Issue)

Adapting to new environments-trademark licensing in Asia 

Asia is becoming an increasingly important and lucrative market for Western brand licensing. However, when entering into trademark licensing agreements, brand owners should not "copy and paste" the rulebook developed in the West.

Nov 2010

Yizan He

(This article is to be published in World Trademark Review Jan. 2011 Issue.)

Corporate and Brand Licensing

Products using licensed brands registered global sales of $149.77 billion last year. The top 100 companies generated more than $125 billion in sales of licensed products. Brand Licensing is evolving into a big and a serious business. Licensing is continue to be elevated.

Mar 2011

Allan Feldman

(This article is part of the published book  "ASPEN PUBLISERS 2010 LICENSING UPDATED")

Eight Must-Do's in Negotiating a Good Royalty Rate

Every Licnesor wants to get the highest rate in history for its property and products; Of course, every licensee wants the royalty rate to be the lowest in history for the license being acquired; Ideally, both parties should feel that the negotiation was even-handed at the contract signing;

Oct, 2011

Hal Worsham

(This article is published on TOTAL LICENSING in 2011)

A Licensee's Understanding of the Brand's Consumer is Critical for Success

 Increasingly fickle consumers are becoming more difficult to understand daily. So it is imperative for licnesee to deply familairize with the brand heritage. The licensee must learn the brand owner's objectives and play a crucial role in the achievement of those goals;

Oct, 2011

Natasha Muraszew

(This article is published on Licensing Market in 2011)