We Make Your Brand Work Harder for You

Our clients come to us with a variety of goals, from royalty generation, to expanding brand market presence, to maximizing brand potential overseas, to strengthening legal rights in their marks, or to satisfy a variety of other strategic objectives. We’ll work with you to craft your brand licensing strategy, structure licensing deals globally, and manage your licenses wherever the licensed products and services are marketed and products are sourced. We’re recognized for our ability to immerse ourselves fully in your brand and goals, to conceive of breakthrough extension opportunities, to strategically assess the licensing potential of your brand worldwide and to execute your strategy successfully.

In additional to brand owners, we also assist private equity firms in evaluating potential acquisitions and, following acquisitions, in generating and growing royalty income from the brands acquired, thereby maximizing return on investment.

Over the past 25 years, LMCA has built up extensive experience in this arena including taking the American iconic brand – Westinghouse to many emerging markets in Asia and South America via corporate brand licensing , brand extension licensing program that turned the Kodak brand into one of the most popular brands for progressive lens, andthe nationally launchedfluoridated bottled water that carries Smile Healthy logo licensed by American Dental Association. Click here to see more examples.