Getting started in brand licensing
Brands are your most valuable asset and brand licensing can be complicated.
Our process starts with an initial consultation with you and a lot of homework on our own. If, after our initial research, we determine that licensing will be a valuable tool for your brand, we will tell you. If it’s not likely to work for you, we’ll tell you that, too.
Step 1: Program Development and Planning
Through a series of strategy meetings, brainstorming sessions and carefully targeted focus groups, LMCA’s expert team will develop a results-oriented approach for extending your brand via brand licensing. We collaborate with dozens of creative thinkers as we go to work for you. By using the most innovative ideation techniques, including an exclusive arrangement with members of Mensa, the High IQ Society, we generate a broad spectrum of possibilities — ideas that can take your brand to new and unexpected places.
Step 2: Program Implementation
During this phase, we identify targeted licensees for your brand, based not just on available products, but also on the integrity of the licensee. We care as much about protecting your brand as you do, so we only work with well-established, top-tier companies.
Next, we negotiate a match between you and a licensee. We continue to manage that relationship as the program proceeds, providing complete coordination services, quality control, screening and product presentation for your approval.